The targeted engagement and marketing of the community is a major imperative for Corporate America. Envoy Mortgage, a Houston-based national mortgage lender, just launched the Gift of Home program, an example of a brand that leads the way when it comes to social responsibility and business diversity. Erin Schwartz, director of corporate communications at Envoy Mortgage, explains to Portada how the Gift of Home program works and how she tracks community engagement as a whole.
Corporate social responsibility should not be taken lightly of companies, especially in times of COVID-19. Houston-based Envoy Mortgage, one of the 100 largest national mortgage lenders, has acted accordingly and recently launched the company Gift of Home program The program aims to provide mortgage assistance of up to $ 150,000 including tax to 50 households in the United States to show gratitude to customers during a challenging time. By June 2021, Envoy Mortgage will randomly select 50 of its clients from across the country for one month mortgage payment and tax relief. The recipients are surprisingly announced from market to market.
“Traditional engagement in the community doesn’t do it anymore. We wanted to do something meaningful that would affect people’s lives. ” Erin Schwartz, Director of Corporate Communications at Envoy Mortgage, based in Houston, Portada relates. Schwartz, who leads all internal and external communications functions for Envoy ‘Mortgage, added, “When the pandemic hit many sectors, they were deeply affected. There was great uncertainty in financial services and mortgage services. However, lower interest rates have worked very well in the real estate industry. That’s why we decided to give something back and do something for the people who are suffering from the pandemic. “
To ensure the greatest possible benefit, home gift recipients are customers who play an essential role in their communities. To select recipients, Envoy Mortgage examines two subsets of its customer database: Veteran Loans (VA) and Federally Supported (FHA) Loans. Within these two subgroups, they looked for first aiders, nurses, educators and small business owners and their employees. Recipients are primarily in urban areas or within 30 miles of urban areas across federal territory from Envoy Mortgage with 130 offices across the country.
Traditional engagement in the community doesn’t do it anymore. We wanted to do something meaningful that would affect people’s lives.
Community Engagement: Hispanic and African American
The program officially launched in the hometown of Envoy Mortgage in Houstonwhere the company surprises Josué Rios, a firefighter of Mexican descentwho signed COVID-19 while working on the front lines. Envoy Mortgage will make all of Mr. Rios’ mortgage payments from January to December 2021. “2020 was a challenging year, not only for my family but also for so many others in our church. I am overwhelmed and so grateful that I received the gift of the house from Envoy Mortgage, “says Rios, who works at Fire Station 83.” It changes lives and means the world to me and my family. “
There are three Hispanic winners so far. The third winner was announced last Wednesday March 10th as Sandra Velasquez, a local senior patient advocate at Children’s Pediatrician & Associates, COVID survivor, mother of four, director of HH, Salvadoran descent in the DC area , was surprised and thrilled by Gift of Coming home from Envoy Mortgage and giving her a month of her mortgage payment including taxes. Especially according to Schwartz Hispanics and African Americans are a great destination for the Gift of Home program, as well as Envoy Mortgage’s overall community engagement strategy, which includes virtual consumer education seminars that showcase various mortgage programs that require less than 20% down payment. Diverse Population groups are particularly underrepresented in the real estate industry. This is not the case with Envoy Mortgage: 17% of the Envoy team members identify themselves as Spanish, 15.71% of the loans funded in 2020 went to borrowers identified as Spanish or Latin American in their application. The Hispanic borrower’s average home loan funded amount was $ 242,317.
Community First Communication Approach
Schwartz notes that Envoy Mortgage is an early community organization. “Being active in our community is only part of our DNA. Our customers are our neighbors. Despite our technological advances, people want to talk to other people. We are a high touch organization that wants to deal with real people. This is our secret to making sure our customers love their mortgage experience. ”
Recipients also become informal speakers and ambassadors and are interviewed on radio and other local media.
The microsite https://giftofhome.envoymortgage.com/ is the cornerstone of Envoy’s reach and
the central dashboard and repository for the presentation of the program and the recipients. “It’s all about the recipients and their stories,” explains Schwartz. Envoy Mortgage launched a paid social campaign (Instagram, Facebook and LinkedIn) to kick off the program. Schwartz notes, however, that most of their reach is purely organic: “The story tells itself. We hire local team members and loan officers who are really proud to work for a company that does so much for the community. Recipients also become informal speakers and ambassadors and are interviewed on radio and other local media. “
The community engagement initiative has expanded significantly on social media. From January 12, 2021 to March 1, the Gift of Home initiative received 1,169,509 impressions, 455,163 video views and 63,410 engagements
The Gift of Home community engagement program runs through the fall when it culminates with another big winner. It is planned that a program will also be offered every year during the holiday season.