July 27, 2021

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Mortgage News

Top of Mind Taps Mortgage Industry Veteran Rick Webster as VP of Client Strategy

Rick Webster has joined Top of Mind Networks offering Customer Relationship Management (CRM) and Marketing automation Software for the mortgage lending industry as vice president of customer strategy.

Previously, Webster was Chief Revenue Officer of MonitorBase, a SaaS B2B fintech platform that leverages AI and big data to improve predictability, marketing and customer loyalty for banks, brokers and mortgage lenders. Previously, he was vice president of Doorway Home Loans and held positions related to mortgage loans at Merrill Lynch and E * TRADE.

Most recently, Webster was at the helm of PierBase as a consultant to early-stage SaaS startups that provided revenue-generating growth strategies.

In his new role, Webster will serve as the company’s customer-facing point of contact, leveraging Martech best practices, out-of-the-box automation, and digital marketing expertise to ensure SureFire CRM users achieve their goals.

As the leader of Top of Mind’s Blueprints for success On initiative, Webster will work with the company’s sales and account management teams to help users maximize Surefire CRM capabilities. In addition to identifying and developing Top of Mind’s best practices, Webster will use both his fintech experience at MonitorBase and extensive inside knowledge of marketing and funnel strategies to guide mortgage lenders’ success.