Unify, part of the Propertybase family of brands, is partnering with Experian® to develop a mortgage lead qualification engine. This collaboration creates a native mortgage lead management solution.
By using Experian’s PowerCurve® decision solution available through Unify, lenders can make more informed decisions in real time. When a customer applies to be pre-qualified through Unify, a soft credit request is made which does not affect the consumer’s creditworthiness.
“We are very excited to have this relationship with Experian,” said Scott Lidberg, CEO of Unify. “This reinforces our commitment to deliver only the most innovative, high-performance software that enables lenders to find more leads and convert them into closed-end loans.”
“As economic conditions change, it is critical for lenders to have real-time access to data and advanced analytics to make informed decisions while minimizing future risk,” said Robert Boxberger, Experians President of Decision Analytics. North America. “With the integration, Unify customers can use our trusted PowerCurve decision-making capabilities to prequalify customers, reduce losses and better respond to regulatory changes.”
Unify’s Mortgage Inquiry Alerts allow lenders to automatically detect when a mortgage contact is on the market. In addition, automation generates four types of alerts within the system: inquiry, early withdrawal, first-time buyer, and probable homebuyer.
“High-performing mortgage brokers know the two facets of lead generation: new leads and your current database. Unify is a trustworthy growth platform that will tackle both immediately, ”continued Lidberg. “Leveraging data and automation, our customers will no doubt be at the forefront of an evolving industry.”
For more information, please visit unifycrm.com.